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Teslaism: Economics After the End of the End of the Future

Bahar Noorizadeh

Teslaism is a 3rd person racing musical game featuring Elon Musk and his self-driving car/lover and life coach, as they drive towards a shareholder meeting in a post-gamified Berlin landscape. The work takes the newly built Gigafactory in Berlin as a prism to describe the emergence of Teslaism (succeeding Post-fordism) as a novel system of production and consumption predicated on advanced storytelling, financial worldbuilding, and imagineering “the look of the future.” The Teslaist CEO is a collage artist. Weaving together one tweet, one dance move, one meme after another, he creates a set of perpetually postponed and too-fabulous-to-be-fake narratives to make time make power. If post-industrial Detroit was soundtracked to techno’s futures, the age of Teslaism seeks its own common sonic imaginaries: forms of resistance inhabiting our exceedingly financialized cities.
Country: Iran
Time: 27
Year: 2022